target consumer

don't sell them who they are, sell them what they want to be, what they aspire to be, what they'll never be. if they were ever there, they wouldn't have to keep trying so hard and we wouldn't be able to manipulate them so much. sell their weakness. their insecurities. if they want to be cooler, show them cool people using it. if they want to be artsy, tell them this is what artsy people are doing. you're taking them apart, setting them up for judgment. when this person they aspire to be whitnesses them having bought in, the embarrassment, the laughing in faces. you're no closer to being who you wanted to be than when you were born. you're not going anywhere and they know it. we all do.