i was trying to learn something about people again.

but there was nothing to learn. they just do these things, sometimes because they want to, sometimes because they feel like they have to. it all ends up amounting to nothing. just a lackluster carnival of abandoned children pretending life can still feel magical. only the bird's wings are left behind, long after it's dead. they're not of value to anything else.

target consumer

don't sell them who they are, sell them what they want to be, what they aspire to be, what they'll never be. if they were ever there, they wouldn't have to keep trying so hard and we wouldn't be able to manipulate them so much. sell their weakness. their insecurities. if they want to be cooler, show them cool people using it. if they want to be artsy, tell them this is what artsy people are doing. you're taking them apart, setting them up for judgment. when this person they aspire to be whitnesses them having bought in, the embarrassment, the laughing in faces. you're no closer to being who you wanted to be than when you were born. you're not going anywhere and they know it. we all do.

strangers, stranger.

it's coming apart. surely. when the summer rain makes us wet and seemingly youthful. feeling, like i used to know someone. like we used to be the same. comforting ideas are all we get these days. dropping like flies. i always knew these days would come. i just never thought i'd be around to see them all fall away. and in a way i'm not.

as humans we're supposed to be so aware of the world around us. conscious of the chemicals they put in our food, the politics that influence our rights, the economics that govern our money. these things we should know, to protect us from other humans. humans that would otherwise fuck us over. we probably spend most of our lives trying not to get screwed by other people who are just trying to not get screwed by someone else..

most people on the job.

if you give them the opportunity to do nothing, they'll take it.